The principal purpose of this website is to reduce communication confusion by introducing the practice of entrenovation. It is intended to help distinguish innovative activity from the practice of starting and managing a business.
The need became evident while examining the nature of a new venture as it moved from entrenoveur oversight stage to become a business managed by an entrepreneur.
An entrenovial practice, which addresses innovation management, is not the same as an entrepreneurial practice, which addresses starting and managing businesses.
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